Market Research

The US is often described as a gigantic market, but in reality, it is usually a conglomeration of many niche markets. If you are considering expanding, we can help you identify new market niches, research new strategic opportunities, check out what the competition is doing, and develop strategies and partners to take advantage of this knowledge.

Basic Questions:

Through our many years of experience in a variety of industries, we can often offer the information you need about the US and German markets immediately.  Feel free to contact us regarding your questions.

Market Study:

For situations where more research is needed, we offer a market study. We collect information about the US market, such as competitors, relevant trade shows and associations, overview of distribution channels, legal and/or technical requirements, etc.  The data for the market study are gathered through the contact to companies in the fields, associations, and government agencies, as well as database research.

Market Analysis:

For more detailed information and recommendations regarding your market entry/expansion possibilities, DEinternational also offers a Market Analysis.  With original research, detailed information and recommendations, the market analysis is the most complete picture of your target market and its opportunities and challenges. 

Competitive Intelligence:

Knowledge of other organizations in your field is essential for the development of your business.  While the Internet can be a vast source of information on your competitors, it often offers misleading or even false information.  To this end, DEinternational offers competitive intelligence services.  Gathering intelligence using primary research - networking with industry experts, from trade shows and conferences, from associations and their members, etc - allows DEinternational to present you with the data you need to make informed decisions.

Fact-Finding Trip:

Nothing offers insight into your target market like first-hand experience exploring it.  If you would like to spend several days in Germany or the US, we can help arrange your trip and set up meetings with experts in the field, potential partners, legal and tax experts, and more.

Product Check:

Before actively searching for potential business partners, it is often advisable to check the marketability of your product.  Market requirements and consumer taste vary widely from country to country, and even region to region. GACCoM can provide you with a unique look into the specifics of your target market by presenting relevant information through verbal and written contact to companies with experience in the respective industry. 

The companies are asked for their comments and recommendations about your product or service.   This product check will also be helpful in indicating what product/service modifications (if any) are needed to be successful in the new market. The companies are selected from our own extensive network of contacts as well as industry databases and directories.