Trade Show Services - Overview

Every pro knows: attending a trade show is one thing, ensuring it's a successful trade show is another.  Exhibitors can't afford to just display their products any more, they need to drive business to their booth, follow up with contacts already made, and close pending deals.

GACCoM's consulting department, DEinternational, can help you maximize the effectiveness of your German or US trade show.  The following services are examples of the most common types of assistance we offer.  If you don't see what you are looking for, please contact us, and we will be happy to discuss services customized to your needs.

Trade Shows in Düsseldorf

In addition to our standard trade show services, GACCoM cooperates with Messe Düsseldorf North America to offer special assistance to US companies exhibiting at major trade shows in Düsseldorf such as K (plastics) and Medica (medical industry).  More info...

Trade Show Preparation and Follow-Up

Business Partner Search:

We can research potential business partners that will be attending the show.  Please see our page on Business Partner Search for more information.

Pre-Show Mailings:

GACCoM has an extensive network of contacts in the German and American business communities. After compiling a list of relevant companies through these networks and industry associations and databases, we can contact them through various forms of communication. This can range from mass mailings to direct phone marketing.

Marketing Material and Presentations:

Flyers, catalogs, and brochures may be the only information about your company that a trade show attendee has after he or she returns home.  The DEinternational team has years of experience dealing with American and German marketing peculiarities.  We will be happy to evaluate your marketing material and company presentations and discuss what changes, if any, are recommended for your target market.  If desired, we can gather feedback from other professionals in your industry. 

Scheduling Meetings:

Just getting in touch with potential partners or customers on another continent to schedule a meeting can be a challenge.  We can assist you in setting up meetings with potential partners during the trade show. 

Meeting Preparation:

Before holding a meeting with potential partners, it is essential to understand your partners' current situation, needs, and goals.  DEinternational can help you understand the business climate in your target industry, typical ways of structuring partnerships, and potential pitfalls to avoid, so that your meetings are as effective as they can be.  

Post-Show Follow Up:

To help you turn your newly established contacts into business partners, GACCoM follows up with phone calls one week after the trade show.